About Kodewars

10 Years Building the
DTC Subscription Stack

From my first Konnektive integration in 2015 to building AI call centers handling 10,000+ monthly calls — this is the story of Kodewars.

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Hi, I'm Manzoor Iqbal

I started my freelance career over 10 years ago with a single task: integrate a DTC offer with Konnektive CRM. That one project opened a door I never stopped walking through.

Since then I've worked on 100+ DTC offers across supplement brands, health and wellness companies, skincare, weight loss, and digital memberships. I watched FunnelKonnekt launch in 2019 and grow into CheckoutChamp. I worked with Sticky.io when it was the go-to platform. I've integrated Everflow affiliate tracking, built custom Meta CAPI implementations, set up GA4 from scratch, and configured Gorgias for support teams.

In 2024 I added AI voice systems to my stack — building a full 15-assistant VAPI squad for a supplement brand, handling inbound customer support, outbound payment recovery, and subscription retention. The system handles over 10,000 calls per month with 80%+ resolution without a human agent.

Kodewars exists to bring this expertise to subscription brands who are losing revenue every day to payment declines, churn, and inefficient support operations — and don't have the technical team to fix it.

What makes us different: Most AI developers don't understand DTC operations. Most CRM developers don't understand AI. We understand both — and have the production systems to prove it.

Work With Us → See Our Work
The Journey

10 Years in the DTC World

2015

First Konnektive Integration

Started as a freelancer with a single DTC offer integration. Learned Konnektive from the ground up — API, webhooks, subscription flows, billing logic.

2016–18

50+ Offers Built

Became a go-to Konnektive developer. Built integrations for supplement brands, skincare companies, and digital memberships. Added Sticky.io to the toolkit.

2019

FunnelKonnekt Launch

Became an early adopter of FunnelKonnekt (now CheckoutChamp). Built checkout flows, upsell sequences, and custom integrations from day one.

2020–22

Full Stack DTC Expertise

Expanded into Everflow affiliate tracking, Meta CAPI, Google Ads, GTM, GA4, Gorgias, and Sendlane. Built complete DTC technology stacks end-to-end.

2023

100+ Offers Milestone

Crossed 100 offers built and integrated. Founded Kodewars as a proper agency to serve multiple clients with the same deep expertise.

2024

AI Call Center Systems

Built first full VAPI AI call center — 10 inbound assistants + 5 outbound recovery assistants for a supplement brand. 10,000+ monthly calls, 80%+ resolution rate.

2026

RetainIQ — AI SaaS in Development

Building the first AI operating system for DTC subscription brands — connecting Konnektive, CheckoutChamp, VAPI, Everflow, and Gorgias into one intelligent retention platform.

Deep Expertise

The Full DTC Technology Stack

10 years of production experience across every major tool in the DTC ecosystem.

🧠 CRM Systems

  • Konnektive (expert level)
  • CheckoutChamp / FunnelKonnekt
  • Sticky.io
  • Custom CRM backends

🤖 AI & Voice

  • VAPI AI voice platform
  • GPT-4.1 integration
  • Prompt engineering
  • DialTower / SIP trunking

📊 Tracking

  • Google Tag Manager
  • GA4 configuration
  • Meta Pixel + CAPI
  • Everflow affiliate tracking

🛒 eCommerce

  • CheckoutChamp funnels
  • Shopify development
  • Upsell/downsell flows
  • Payment gateway setup

⚙️ Backend Dev

  • PHP 8 development
  • MySQL databases
  • REST API integrations
  • Webhook processing

📧 Support & CX

  • Gorgias setup
  • Sendlane / Customer.io
  • SendGrid transactional
  • Customer portals
How We Work

What Working With Kodewars Looks Like

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Specific, Not Generic

We don't give generic proposals. Every recommendation is based on your actual CRM setup, call volume, and decline rate — not a template.

Fast Execution

Most systems live in 2–4 weeks. We've built enough of these to know exactly what needs to happen and in what order.

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Real Logs, Real Fixes

We review actual call transcripts and API logs before changing anything. No guessing. Every fix is based on evidence.

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We Don't Disappear

After launch we monitor, tune, and improve. Systems need ongoing care — especially AI call centers where prompt quality directly affects results.

Work With Us

Ready to Build Something That Actually Works?

10 years of DTC experience means we've already seen your problem — and built the solution. Let's talk about what you need.

Book a Free Call → 💬 WhatsApp Us
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